- Client: Adena Wellness
- Website:https://adena-wellness.co.ke/
- Category: Content Development Strategy
- Date: 2024
Adena Wellness
Adena Wellness, a wellness and holistic health center in Nairobi, wanted to grow client bookings for their wellness services, including spa treatments and therapy sessions. The client needed a targeted digital campaign to reach health-conscious consumers actively searching for wellness solutions and lifestyle improvements.
Project Scope and Result
- Campaign Creation: Launched Google Search campaigns targeting wellness-related keywords and Display campaigns on health and lifestyle sites.
- User Persona Identification: Mapped personas such as working professionals, wellness seekers, and fitness enthusiasts.
- Keyword Research: Analyzed trending wellness searches in Nairobi and curated high-intent keywords to capture relevant traffic
- Ad Creation: Developed engaging ad copy emphasizing Adena’s expert services and unique wellness approach.
- Managed Placements: Focused Display ads on popular wellness blogs, apps, and YouTube channels to attract the target market.
- Custom Adsets & Copy: Used demographic and interest-based segmentation for better targeting and personalization.
- Bidding Strategy: Automated bidding for Search ads ensured maximum conversions within budget; manual CPC controlled costs on Display ads
- Conversion Optimization: Weekly review and adjustment of bids and targeting to boost appointment bookings
- Custom Artwork: Created visually soothing banners consistent with the wellness brand image
- Ad Optimization: Optimized ads for high engagement and click-through rates
- Reporting: Provided detailed reports showing booking increases and ROI metrics
Outcome
- The campaign helped Adena Wellness increase client appointments by 35% within the campaign month, improving brand visibility and client engagement online.