- Client: Baraka Smiles Dental Clinic
- Website: https://barakasmiles.co.ke/
- Category: Content Development Strategy
- Date: 2025
Baraka Smiles Dental Clinic
Baraka Smiles, a dental care clinic in Nairobi, aimed to attract new patients for general dentistry and cosmetic procedures. They required a Google Ads campaign that could target local residents actively searching for dental services and promote special offers.
Project Scope and Result
- Campaign Creation: Set up targeted Search ads for local dental-related queries and Display ads on health-related sites and apps.
- User Persona Identification: Identified patient profiles such as families, young adults, and professionals concerned about dental health.
- Keyword Research: Conducted keyword research focusing on dental treatments, emergency dental care, and cosmetic dentistry.
- Ad Creation: Crafted ads promoting Baraka Smiles’ professional care and affordable pricing.
- Managed Placements: Display ads appeared on medical news sites, health forums, and local community apps.
- Custom Adsets & Copy: Targeted local audiences with geographic and interest filters.
- Bidding Strategy: Employed automatic bidding on Search campaigns for lead generation; manual CPC controlled Display ad spend.
- Conversion Optimization: Continuous weekly refinement improved appointment bookings and cost-per-acquisition.
- Custom Artwork: Designed eye-catching banners featuring happy patient testimonials and offers.
- Ad Optimization: Ads achieved Quality Scores above 90 for enhanced campaign performance.
- Reporting: Delivered bi-weekly reports detailing patient inquiries and campaign insights.
Outcome
- The Google Ads campaign increased patient appointment requests by 40%, enhancing Baraka Smiles’ presence in Nairobi’s competitive dental market.