- Client: Canopy Construction
- Website: https://canopyconstruction.co.ke/
- Category: Content Development Strategy
- Date: 2025
Canopy Construction
Canopy Construction, a reputable construction and infrastructure company, wanted to generate leads for commercial and residential building projects. The campaign focused on reaching business owners, developers, and property managers looking for reliable construction partners.
Project Scope and Result
- Campaign Creation: Created separate Google Search campaigns targeting construction service queries and Display campaigns on business and construction industry sites.
- User Persona Identification: Developed personas including corporate clients, real estate developers, and project managers.
- Keyword Research: Analyzed competitive construction keywords to target potential clients searching for construction services.
- Ad Creation: Developed professional ad copy emphasizing Canopy’s experience, project quality, and timely delivery
- Managed Placements: Display ads placed on construction trade portals, industry news sites, and business apps
- Custom Adsets & Copy: Targeted ads based on company size, industry, and geographic location.
- Bidding Strategy: Automated bidding on Search campaigns to maximize qualified lead volume; manual CPC on Display campaigns for budget control.
- Conversion Optimization: Weekly optimization sessions improved lead quality and lowered acquisition costs.
- Custom Artwork: Created corporate-style banners showcasing successful projects and client testimonials.
- Ad Optimization: Ads achieved Quality Scores above 90 Ad Optimization: Ads optimized for higher Quality Scores and click rates.
- Reporting: Supplied comprehensive reports detailing lead generation and ROI analysis
Outcome
- The campaign successfully increased high-value construction inquiries by over 30%, supporting Canopy Construction’s growth objectives and enhancing brand recognition in the construction sector.